| Discover the Secrets of SEO |
posted 02-18-2009
Category: Business and Professional Services |
| There is so much information floating around out there about Search Engine Optimization (SEO) and how to get some rankings. So much of it is contradictory and confusing. I wanted to spend a little bit of time talking about the secrets of top rankings. |
| Read more.... |
| Marketing With Newsletters |
posted 01-28-2009
Category: Business and Professional Services |
| If you aren't creating a monthly newsletter you are missing out on an opportunity to market to your list. Newsletters help establish your credibility, keep you top of mind for your prospects and allow you to make special offers to your list. |
| Read more.... |
| Bloggers Checklist |
posted 01-26-2009
Category: Business and Professional Services |
| Below are some of the crucial items you should have on your Blog. Take a look at this list and your Blog and see how you measure up. I can tell you that I did it myself and I had to create an action plan to fix my own Blog. |
| Read more.... |
| Getting Into Google News |
posted 01-26-2009
Category: Business and Professional Services |
| As a website owner, I’m sure you are always looking for new sources of traffic. Have you considered Google News? If you regularly publish news in your industry and want to be seen as a source for news you can request Google include your site. |
| Read more.... |
| Social Media Mistakes |
posted 01-26-2009
Category: Business and Professional Services |
| With so much talk about social media these days, everyone is jumping on board and trying it out. We are seeing some common mistakes out there and I thought it was important to address these mistakes to help eradicate them in the future. |
| Read more.... |
| Press Releases Aren't Dead |
posted 01-22-2009
Category: Business and Professional Services |
| There used to be a lot of hype about online press releases. Recently it has died down a little bit. We are still finding that it works well for clients. But there are some very definite riles to follow. |
| Read more.... |
| Summer time slow down? |
posted 01-22-2009
Category: Business and Professional Services |
| A lot of people think summer is slow and not the time to focus on their websites. So many people are out of town, some businesses slow down. Not to mention we all have concerns about the economy right now. |
| Read more.... |
| Using PDFs Correctly |
posted 01-22-2009
Category: Business and Professional Services |
| PDFs are often downloaded to people's desktop and therefore have a longer "shelf life" - they may come across the PDF in the future, but with a web page (even a bookmarked one) they are not likely to accidentally come across it again. |
| Read more.... |
| Engines and Spiders and Surfers, Oh My! |
posted 01-22-2009
Category: Business and Professional Services |
| Search engines create more awareness about Web sites than all advertising combined including banners, newspapers, TV and radio (IMT Strategies, a division of the Meta Group). |
| Read more.... |
| How To Select The Best Keywords For Your Site |
posted 01-22-2009
Category: Business and Professional Services |
| Put simply, a keyword is a single word, like "Maui." But a keyword phrase is a more descriptive string of two or more words, like "Maui vacations." Your approach to keyword selection will vary, depending on your industry. |
| Read more.... |
| How to Scientifically Increase Your Conversion Rate |
posted 01-22-2009
Category: Business and Professional Services |
| You should test headlines, graphics, sales offers, price, and different opt-in methods. There is nothing that can't be improved. The only way to determine whether the new or old version pulls better results is to TEST. |
| Read more.... |
| SEO Myths |
posted 01-22-2009
Category: Business and Professional Services |
| Just one of the many reasons mass submission companies don't help is that they don't provide any human interaction, and therefore don't invest the time and resources to stay on the cutting edge of the SEO industry. |
| Read more.... |
| Debunking Seo Myths |
posted 01-22-2009
Category: Business and Professional Services |
| It seems surprising that anyone could question the value of top rankings in today's Google centric world - but it does happen. Many people don't fully understand the impact of top rankings on their site. |
| Read more.... |
| Do You Want To Optimize Your Own Web Site? |
posted 01-22-2009
Category: Business and Professional Services |
| Remember, some of the items on the list are more important and you may get multiple gold stars. No one knows for sure how the algorithm works, but we test and monitor the industry to come up with a technique that works well for getting sites ranked. |
| Read more.... |
| The Dreaded Google Penalty |
posted 01-22-2009
Category: Business and Professional Services |
| There has been a lot of debate about whether the drop of a website's rank by 30 or 950 spots in Google is really a penalty for unethical SEO tactics, or is it simply a result of an agorithm shift (and the particular site just didn't measure up against the new algorithm so it dropped). |
| Read more.... |
| How To Consistently Improve Your Web Site Results |
posted 01-22-2009
Category: Business and Professional Services |
| Split testing is also known as A/B testing. It is the process of taking one page (your control or page A) and then creating another page (page B) with one single change and then driving equal traffic to both pages to see which page gets a better result. |
| Read more.... |
| What Google Wants |
posted 01-22-2009
Category: Business and Professional Services |
|
Think of the engines like teachers handing out gold stars. Google currently has about 200 factors in their algorithms that determine how your site will rank. Imagine your teacher with a clipboard and checklist with 200 items on it and she assigns you gold stars for each of the things you do well. |
| Read more.... |
| How to Pick Article Topics |
posted 01-22-2009
Category: Business and Professional Services |
| It can be hard to decide what to write about, especially if you are trying to write a lot of content and get it out into the world. Every industry is different and it is definitely harder to come up with topics in some industries - but if you get creative you can always find something |
| Read more.... |
| Treasure Trove of Website Tips |
posted 01-22-2009
Category: Business and Professional Services |
| Recently people have been asking for tips and "Do's and Don'ts" for website design and content. Whether you are building a new site or redesigning a current site, here is a collection of tips that you'd be wise to follow: |
| Read more.... |
| When to Call In the Big Dogs? |
posted 01-22-2009
Category: Business and Professional Services |
| Once the decision has been made, it's important to track your time and progress and determine if the decision is still what is best for you. Things change and what you decided initially may not always be the right decision. |
| Read more.... |
| Letting Your Customers Off Too Easy? |
posted 01-22-2009
Category: Business and Professional Services |
| Offer a selection of best selling or other related products within your shopping cart before they check out, so you create an opportunity to get more revenue and the customer is exposed to more products they may be interested in. |
| Read more.... |
| "SEO On A Budget" Tips |
posted 01-22-2009
Category: Business and Professional Services |
| It is true small businesses face some challenges that large companies may not. Small businesses typically have smaller budgets, less staff and more pressure as they try to get as much done as they can with a small team. |
| Read more.... |
| Should you handle your own SEO? |
posted 01-22-2009
Category: Business and Professional Services |
| Can you work within simple HTML? At a bare minimum, you need to be able to add Meta tags to an HTML document. Ideally, you can also bold text, set up links, change formatting, rename images, move java script into a .js file etc. |
| Read more.... |
| Has Your Site Been Banned From Google? |
posted 01-22-2009
Category: Business and Professional Services |
| We all understand the importance of top Google rankings - and in some cases people may get a little desperate for rankings and try things they shouldn't. Or maybe they trusted the wrong SEO Firm and bad "black hat" stuff was done without them knowing. |
| Read more.... |
| Just Because You Don't Want To Hear It, Doesn't Mean It Isn't True |
posted 01-22-2009
Category: Business and Professional Services |
| The truth is the foundation of your site is important to the success of your SEO campaign. Not all sites are built "SEO Friendly" and those errors need to be corrected or you are limiting your rankings potential. |
| Read more.... |
| Blogger, WordPress, Sub-Domain, Sub-Directory, New Domain - Oh My!! |
posted 01-22-2009
Category: Business and Professional Services |
| My experience and personal opinion is that any Blog is better than no Blog but if you want to get the most out of your Blog - go WordPress. There are other Blog platforms as well, but I consider the two main contenders to be WordPress and Blogger so that is all I have commented on. |
| Read more.... |
| The Evolution (Not Death) Of SEO |
posted 01-22-2009
Category: Business and Professional Services |
| Remember we all want to get our message out there and have our voices heard and one way to do that is to make a dramatic statement. So that is what you are seeing. The truth is SEO is not dead - it is just evolving. And the other truth is.... the more things change, the more they stay the same. |
| Read more.... |
| Marketing In A Poor Economy |
posted 01-22-2009
Category: Business and Professional Services |
| People don't stop searching the web just because times are bad, and the number of searches per person are on the rise, so there is still plenty of traffic to be had. Then it becomes the job of your website to convert that traffic. |
| Read more.... |
| SEO - Just Add Water.....NOT! |
posted 01-21-2009
Category: Business and Professional Services |
| SEO was an easy job then. It was a no brainer. It was fast, it worked and the stress was little. Well, those days are long gone and the facts of SEO are no longer as easy as it use to be. It is not a quick fix and it is an ongoing process.
|
| Read more.... |
| The Cynical SEO Drama Queen |
posted 01-21-2009
Category: Business and Professional Services |
| Dear SEO Drama Queen: I want a number one ranking for my web site. The keywords are clothes, sneakers and hats. I read so much out there on how important it is to be on Google. Can you promise me a #1 ranking for my 3 keywords? Thanks, BA |
| Read more.... |
| Is Search Engine Positioning Dead? |
posted 01-21-2009
Category: Business and Professional Services |
| But rarely does a week go by when I don't see one or more Internet marketing "experts" claiming that search engine positioning is largely a waste of time and should not be a primary focus of web site owners. |
| Read more.... |
| Keep Visitors on Your Site Longer |
posted 01-21-2009
Category: Business and Professional Services |
| Link from one page on your site to other relevant pages on your site. If your site is about a particular theme, it should be easy to interlink pages that are related to each other. The more your visitors navigate through your site, the more engaged they become with your content. Therefore, your conversion rates should improve. |
| Read more.... |
| How to Make Java Script Search Engine Friendly |
posted 01-21-2009
Category: Business and Professional Services |
| Since you want the engines to be able to spider all of your content pages, you should minimize the amount of extraneous code that is on your page. You worked hard to create your content and get your site optimized, so the last thing you want to do is take a chance that the engines won't want to spider your pages. |
| Read more.... |
| How to Pick an SEO Firm |
posted 01-21-2009
Category: Business and Professional Services |
| They should be able to outline all fees and tell you exactly what is included. Different firms price things differently. If they require full payment up front, that may concern me. Most firms will require some payment up front, and that is to be expected. |
| Read more.... |
| What People Aren't Saying About Social Media |
posted 01-21-2009
Category: Business and Professional Services |
| There is so much to read, so many different opinions. It can be overwhelming. First you have to decide which sites to participate in and then you have to create your account and learn how to participate. It's often confusing. |
| Read more.... |
| Are You Sabotaging Your SEO Success (Part 1)? |
posted 01-15-2009
Category: Business and Professional Services |
| As the internet grows larger daily, and the number of searches online increase - we see people getting fanatical about getting their sites ranked. And why not? It's a great, constant source of traffic leading targeted visitors to your door! |
| Read more.... |
| The Truth About What You Need To Do To Get Top SEO Rankings |
posted 01-15-2009
Category: Business and Professional Services |
| "Are reciprocal links good? Are one-way links better? How do I use Google SiteMap Submission? Does PageRank still count? How many blogs do I need? Who has a bigger index - Yahoo or Google? And does it matter? Which engine is more popular - Yahoo or Google, oh wait I heard MSN is gaining ground. Is it MSN?" |
| Read more.... |
| Are You Sabotaging Your SEO Success (Part 2)? |
posted 01-15-2009
Category: Business and Professional Services |
| RSS Feed, it's a great way to stay current. Pull in news that is relevant and comes from different points of view, showing different opinions. Fabulous! Use a few feeds to enhance the already strong content you have on your site and this tactic should remain long term, to benefit us all. |
| Read more.... |
| Stop Sabotaging Your Success - Real Strategies to Implement Now |
posted 01-15-2009
Category: Business and Professional Services |
| If you are constantly asking yourself, "Am I using this in a way that the search engines will view as a natural enhancement to my site and not as an overused and abused method"? then you should be fine. So, Keep it Natural, Don't (Over) Use and Abuse should be your new mantra. |
| Read more.... |
| Top 5 Ways To Benefit From Universal Search |
posted 01-15-2009
Category: Business and Professional Services |
| Google Vice President of Search Products and User Experience Marissa Mayer said the company's goal for universal search is to create "a seamless, integrated experience to get users the best answers." |
| Read more.... |
| How To Get The Most Out Of Your Content |
posted 01-15-2009
Category: Business and Professional Services |
| You put much time, effort and often money is put into producing your web content - articles, white papers, product instructions sheets, etc. Compelling keyword rich content is important to show the search engines your website is informative and relevant to your keywords. |
| Read more.... |
| Optimizing Your PDF Content: Discover Missed Opportunities |
posted 01-15-2009
Category: Business and Professional Services |
| Most people are pretty good about getting their webpages optimized, however most people are missing an opportunity with other content. Keep reading to find out if you are too. |
| Read more.... |
| Driving WebSite Traffic |
posted 01-15-2009
Category: Business and Professional Services |
| Driving traffic to your site is one of the first requirements to a successful online business. Without traffic, your site may as well not exist. There are numerous ways you can drive traffic, so let's take a look at some of them and evaluate them. |
| Read more.... |
| Top Rankings Fairytale? |
posted 01-15-2009
Category: Business and Professional Services |
| That's when I realized when you are 3 or 5, it's OK to believe in fairytales. As you get older, it becomes more important to face reality. Don't get me wrong, I still believe in a little magic myself, but not when it comes to my business. |
| Read more.... |
| Everyone Is All A-Twitter About Twitter |
posted 01-15-2009
Category: Business and Professional Services |
| Recently I've started paying more attention to it for a few reasons; my mother-in-law was at a librarian conference recently and attended a session on Twitter. I got into a conversation with her about it, and then the next day I saw John Reese's email about Twitter. It seems like there is a lot of twittering about Twitter going on. What is Twitter? |
| Read more.... |
| How To Create An Effective Landing Page |
posted 01-15-2009
Category: Business and Professional Services |
| You want to drive your traffic to a landing page that focuses on conversion. Your landing page should be independent of your main website, and its sole purpose should be converting traffic. |
| Read more.... |
| Discover The Top 3 Crucial Tips You Must Know To Create Powerful Headlines and Stop Losing Sales |
posted 01-15-2009
Category: Business and Professional Services |
| To make sure you are writing power copy that is sure to grab your prospects attention and make them beg for what you have, I am going to share some copywriting tips and secrets. |
| Read more.... |
| Improve Your Web Copy |
posted 01-15-2009
Category: Business and Professional Services |
| Your copy should be heavy on the verbs. Action words create action. Too many adjectives can create too much hype. Tip: Check out: Words That Sell by Robert Bayan. It's a fabulous resource you should always have handy when writing your content. |
| Read more.... |
| Understanding the Search Engines |
posted 01-15-2009
Category: Business and Professional Services |
| The process they go through is the equivalent of the teacher looking at your site and then looking at their checklist and giving you a gold star for each of the things that you do right. |
| Read more.... |
| Add Emotional Impact To Your Content |
posted 01-15-2009
Category: Business and Professional Services |
| Previously we talked about the importance of headlines to draw your prospects into your site. Once they are in your site and reading your content you can't drop the ball. Your text needs to continue to compel and excite your visitors. |
| Read more.... |
| SEO - Just Add Water.....NOT! |
posted 01-15-2009
Category: Business and Professional Services |
| SEO was an easy job then. It was a no brainer. It was fast, it worked and the stress was little. Well, those days are long gone and the facts of SEO are no longer as easy as it use to be. It is not a quick fix and it is an ongoing process. |
| Read more.... |
| SEO Library: Articles: 25 Little Known Facts about Article Syndication How to Get the Best Results from Your Articles |
posted 01-08-2009
Category: Business and Professional Services |
| We all hear how important articles are – especially when used as a tool to help boost search engine rankings. We often read many articles a day about our industry or about something we are trying to learn. However, when it comes time to write articles to promote our own business – we are stumped. |
| Read more.... |
| SEO Library: Articles: Repeat business – Use This Overlooked Concept and See Dramatic Increases in Happy, Loyal Customers |
posted 01-08-2009
Category: Business and Professional Services |
| Like many women, I consider Sephora to be “the place” for beauty products. On one of my many trips to Sephora I bought a bag full of stuff (which I hoped my husband wouldn’t see - he doesn’t need to know I need all this stuff). I had creams and lotions and I was excited about the success of my trip. |
| Read more.... |
| All Optimized and Going Nowhere |
posted 01-08-2009
Category: Business and Professional Services |
| It happens sometimes. Here are some of the common reasons you may not be indexed
Here are the most common reasons why you can’t find your Web site or Web page in search engines: |
| Read more.... |
| Why Shoeless Joe Was Wrong |
posted 01-08-2009
Category: Business and Professional Services |
| Whether you felt it was cheaper to build a site with a site builder, or you just didn’t know it was a problem – you need to take action and get your site onto a server that has no restrictions that will prevent your site from being properly optimized. |
| Read more.... |
| What You Dont Know About Keywords That Your Competitors May Know |
posted 01-08-2009
Category: Business and Professional Services |
| We spend so much time on keyword research – and rightfully so, it’s the foundation of your campaign. But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world. |
| Read more.... |
| The Missing Piece |
posted 01-08-2009
Category: Business and Professional Services |
| Now, you get a ranking report and you don’t see all those wonderful rankings you have seen in the past. Competition is fierce and even though your site deserves to be on top, it may take a while to work its way up there. So, what do you do? You call your SEO Firm, you complain, you work on a strategy to get the results you want. |
| Read more.... |
| Plan For Success |
posted 01-08-2009
Category: Business and Professional Services |
| The best way to create a user-friendly, powerful web site is to plan for it. If you’re going to invest time in building and promoting your site, you want to be sure that once visitors get there, they’re converted into buyers. Start by analyzing where you are at the present, where you want to go, and what steps will take you there. |
| Read more.... |
| What You Don't Know About Keywords... |
posted 02-02-2008
Category: Business and Professional Services |
| We spend so much time on keyword research, and rightfully so, it's the foundation of your campaign.But this new information tells us that we need to tweak the process a little bit to keep up with the ever changing SEO world. |
| Read more.... |
